Notes
Slide Show
Outline
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Agenda
Delivering Value - A Reality Approach
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DIAGEO Corporation
Making Great Brands Better
  • United Distillers and Vinters (UDV)
    Johnnie Walker, Smirnoff, Jose Cuervo, Balileys...
  • Burger King
    2nd largest hamburger restaurant chain
  • Pillsbury
    Pillsbury brands, Haagen-Daaz, Green Giant, and
    Old El Paso
  • Guinness
    Guinness Stout, Harp Lager, Kilkenny Irish Beer...
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Integrated Strategies
Core Capabilities and Strengths
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Indirect Purchase Opportunities
Definition and Examples
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Business Realities
What DIAGEO Wanted to Achieve
  • Significant, sustainable, bottom-line price/cost reductions in shared service purchase items and services
  • Maintain or improve service levels
  • Maximize the purchasing leverage and coordination within DIAGEO
  • Transfer capabilities to internal staff to sustain improvements
  • Take concept to reality given the realities of DIAGEO
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Business Realities
Realities Impacting Traditional Indirect Purchase Success
  • Independent business units/divisions
  • Multiple locations - global reach
  • Aggressive product build focus
  • Limited staff availability to support indirect initiative
  • Wide variability in purchase activities
  • Major/competing initiatives
  • Limited or nonexistent purchasing data
  • Wide variability in purchasing agreements and enforcement
  • Examples of best practices already in place
  • High senior management expectations to deliver
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Business Realities
Meeting Expectations?
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Business Realities
Team Stats and Facts
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Organizing for Success
Taking Concept to Reality
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Organizing for Success
Indirect Sourcing Initiative Process
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Organizing for Success
Initiative Infrastructure
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Organizing for Success
Price/Cost Reduction Measurement Matrix
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Organizing for Success
Price/Cost Reduction Measurement Matrix
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Organizing for Success
Web Integration and Use
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Compliance and Measurements
Compliance Check Points
  • Communicate benefits and education
  • Educate on business practice change, guidelines, and practices (to automate tool support)
  • Establish automated tools support
  • Establish infrastructure consistent with culture
  • Train to transition
  • Ensure ratified measurement reporting
  • Use web technology as communications key stone
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Global Expansion
Building on Success
  • Shared services initiative process and techniques are being replicated in other parts of DIAGEO
  • Primary focus is on the European basin
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Business Realities
Achieving and Sustaining Results
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Compliance and Measurement
Rate of Savings and Compliance Reporting
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Compliance and Measurement
Rate of Savings and Compliance Curve
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Conclusions
What Worked...
  • Cross business unit philosophy:  “We are DIAGEO”
  • Knowledge sharing and communications
  • Participation of DIAGEO business unit commodity leads
  • Established processes and procedures
  • Established opportunity targets
  • Utilized existing supply base
  • Visible compliance and measurement reporting
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Conclusions
Issues Along the Way...
  • Lack of agreement on baseline spend volumes and saving projections
  • Resistance to taking dollars out of actual budget
  • Resistance to process changes
  • Loss of corporate leverage in instances where business units made decisions to maintain existing suppliers
  • Going outside the system to use preferred suppliers
  • Availability of dedicated resources to ensure compliance
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Conclusions
Getting There…Why Firms Fail
  • Simple leverage vision
  • Kum ba yah approach
  • There’s still a boss
  • Real jobs take precedence
  • Flow chart mania
  • Comfort zones are shallow
  • Limited use of automated tools
  • Success is optional
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DIAGEO
Jenny Beament - Global E-Procurement Director
  • E-Procurement:  leading initiative to implement
    e-business technologies across all of DIAGEO
  • Corporate Services Sourcing:  leading initiative to leverage shared services sourcing in international
    DIAGEO business
  • Phone:  011-44-207-212-4643
  • Email:  Jennie.Beament@udv.com
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Integrated Strategies Team
Steve Trecha - President and CEO
  • Sourcing Strategy Development: lowest total cost functional, supply-base, and commodity strategies integrated with core business strategies.
  • Supply Base Management Initiatives: performance based, continuous improvement supply relationship
    and development processes and programs.
  • Sourcing Effectiveness Teams:  utilization of cross-functional teams leading to total sourcing related cost reductions and process improvements
  • Sourcing Organization Design: identification and development of sourcing organizational structures and infrastructures to support strategic and operational roles and responsibilities